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All Season Digital
Presenting All Season Digital, a San Luis Obispo-based creative agency excelling in content production with a primary focus on video content. Our expertise lies in creating dynamic and engaging video narratives that effectively tell your brand's story. Alongside video, we provide professional photography services, ensuring a comprehensive visual package. Additionally, our social media management ensures that the produced content maximizes reach and engagement on digital platforms. We tailor our approach to each brand, emphasizing strategic content deployment. With All Season Digital, your brand gains a distinctive voice and visual presence, reflecting a commitment to quality and innovation.
Company Background
All Season Digital is a boutique creative agency dedicated to crafting compelling visual narratives that resonate with audiences. We specialize in helping brands tell their stories through high-quality video production and captivating photography, capturing the true essence of each brand and fostering genuine connections with their audiences.
Our Client Portfolio
Over the years, we have had the privilege to work with an array of esteemed brands, including Coors Banquet, Cutwater, Revive Kombucha, TCHO Chocolate, Souvenaid (a sister company of Dannon), Eclipse, Kuhl, Challenge Butter, Vanspeed, Alta Colina, and Donati Spirits, among others. Our rich and diverse experience across these varied industries has equipped us with a versatile creative repertoire, uniquely positioning us to meet the distinct needs of our clients. We are committed to leveraging this wealth of experience to create video content that resonates, engages, and achieves the desired impact for each unique partnership.
Meet the Team
Our Approach to your Creative Needs
At All Season Digital, we approach every client pitch with a spirit of collaboration and transparency. Our goal is to ensure a win-win scenario where your vision and needs are at the forefront of our creative process. While our main focus is on crafting high-quality creative, we welcome an open dialogue to ensure our offerings align perfectly with your expectations. If there’s an aspect of our proposal that you’d like adjusted or further tailored, please feel more than comfortable to voice your thoughts. We value your input and are committed to adapting our services to create a customized solution that brings your vision to life and achieves mutual success.
Hear It From Our Clients
We take great pride in the work we do and the impact we make on our clients' brands. But don't just take our word for it. Here's what some of our clients have to say about their experience working with us at All Season Digital. These testimonials are a testament to our commitment, quality, and the transformative power of effective content. Dive in, and envision what we could achieve for your brand.
Working with Andrew was a game-changer. They understood our brand vision and delivered exceptional results. Highly recommended!
EIGHTY20 GROUP
RICHARDSON SOTHEBYS
We loved working with Andrew!
He changed the way I create digital content!
Francesco Pierini
Funnel structure explained
Top funnel
At the top, the funnel generates awareness through captivating content, reaching a broad audience and sparking initial interest in a product or service.
TYPES:
Video between 30-60 seconds (the shorter the better) giving direct and broad value. This can also be videos tackling trending issues or controversial opinions.
Photo carousel posts addressing broad topics
MIDDLE funnel
In the middle, the focus shifts to nurturing leads. Informative content deepens engagement, providing valuable information that guides potential customers towards a purchasing decision.
TYPES:
Video between 60-90 seconds - the object here is to deliver value and allow your audience to understand more of who you are and what you do.
Photo carousel posts addressing more audience-specific topics such as pain points, successes, dream outcomes, etc.
BOTTOM funnel
At the bottom, the funnel is geared towards conversion. Persuasive content is employed to encourage leads to take action, transforming them into loyal customers and driving the desired outcome.
TYPES:
Video 8min+ in length **think of a video podcast or short film/documentary - the very bottom of the funnel content is intended to give your prospect the most well-rounded picture of who you are. They want to hear about the wins, losses, your process for things, etc. More often than not, the consumers of your bottom-of-funnel content will be your core audience base.
HOw it works
PLAN
At this stage, we know your business and have created a plan to achieve your goals with content. We begin scripting your videos and formatting the content, sending everything over for your approval. This process involves reviewing your mood board and scripts, ensuring all is set before our shoot day.
EDIT/REVISIONS
Editing typically takes 1-2 weeks. We edit all your content and create captions for any social posts, then send them to you for approval and revision
REVIEW
At the end of every month, we schedule a quick chat to review performance. Before this call, you'll receive a PDF report detailing how your content is performing and what's resonating with your audience. We use this review to plan for the following month.
Strategy
It all starts with a solid, cohesive strategy to grow your brand with content. Every package includes at least one strategy call and game plan. We delve into understanding your brand and the type of content that will resonate with your audience. Our plan is constructed based on your brand's goals and what fits your target audience best.
CONTENT DAY
On our scheduled content day, we either come to your business or you come to our studio. We focus on filming all the content outlined in our game plan. Most clients can expect to achieve 1-2 months' worth of content in a single day.
DEPLOYMENT
Once revisions and captions are finalized, we initiate a Content Calendar. This includes scheduling and automating your content to ensure consistent and timely posting.
Choose your MONTHLY plan
ALL PLANS ARE PRICED MONTHLY COMMITMENT
STARTER
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STANDARD
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SCALE
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authority funnel structure
The authority funnel is what most likely brought you to us - the proper blend of organic content and social media ads.
In this option, we deliver both.
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Pricing
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$2350
+ 5 SHORT-FORM VIDEOS PER MONTH -
$3500
+ 8 SHORT-FORM VIDEOS PER MONTH+ 30 EDITED IMAGES FROM OUR SHOOT
+ WE POST THE CONTENT FOR YOU -
$6250
+ 16 SHORT-FORM VIDEOS PER MONTH+ 50 EDITED IMAGES FROM OUR SHOOT
+ FULL SOCIAL MANAGEMENT
WE…
POST YOUR CONTENT
ENGAGE WITH YOUR FOLLOWERS (LIKE/COMMENT)
REPLY TO COMMENTS ON YOUR CONTENT
REPLY TO DMs
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6 SHORT FORM VIDEOS PER MONTH
1 SHORT-FORM VIDEO AD
2 PHOTO CAROUSEL ADS
3 PHOTO RETARGETING ADS
ADS DONE-WITH-YOU
**$40-$60/day recommended ad spend
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$1,500 - Management Only
$500 - Digital Door Knocking
ADDITIONAL SERVICES
WANT A LITTLE SOMETHING DIFFERENT THAN OUR MONTHLY PLANS? CHOOSE ANYTHING FROM OUR ADDITIONAL SERVICE OFFERINGS OR ADD IT TO YOUR MONTHLY PLAN
BRAND FILM
A brand film is critical for any company looking to communicate exactly who they are and what they do.
These films typically include…
+ 2-3min Brand Film
+ Interviews with ownership
+ B-roll
+ 1 Shoot Day
These films begin at $5,000
TESTIMONIAL VIDEOS
A testimonial video is simple - we schedule a time with one of your best clients and interview them. They talk about what it’s like working with you and the exceptional experience you gave them.
These videos typically include…
+ 1min Testimonial Video
+ 1/2 Shoot Day
These videos begin at $1,500
YOUTUBE VIDEOS
Looking to film long-form content? We got you covered. Whether you are filming an instructional video, a talking head video, or a vlog-styled video - we can handle it all.
These videos typically include…
+ 5-10min Youtube Video
+ 1 Shoot Day
These videos begin at $1,500
PODCAST
Are you ready to get behind the mic and talk about your business (or whatever the heck you want)?! We got something for you.
These episodes typically include…
+ Equipment provided for 2-3 person video podcast
+ Editing of podcast (audio and video versions provided)
+ 5 social media micro-videos taken from the podcast
+ 1/2 Shoot Day
These videos begin at $1,000
SOCIAL MEDIA MANAGEMENT
Tired of being glued to your phone? We get it. Let our in-house team take care of it for you.
This includes…
+ Management of your social media platforms (Instagram, Facebook, TikTok, X *twitter*, YouTube)
+ We post your content
+ We reply to comments
+ We reply to DMs
We ‘digital doorknock’ meaning, we engage with your followers. Liking their posts and stories, as well as commenting on their posts ensuring your page feels real and authentic. (an additional $500/month)
$1,000/Month
FAQ
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A social media funnel strategy is a systematic approach to guide users through the stages of awareness, consideration, and conversion on social media platforms. It helps businesses build relationships with their audience, ultimately leading to increased brand awareness and customer acquisition. This strategy is crucial as it allows businesses to leverage the power of social media to drive targeted traffic and convert leads into customers.
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Identifying the appropriate social media channels depends on your target audience and business goals. Conducting audience research and understanding the demographics, preferences, and behaviors of your potential customers will guide your channel selection. Tailoring your content and engagement strategies to align with each platform's strengths will maximize the effectiveness of your social media funnel.
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Content is a cornerstone of a successful social media funnel strategy. At the top of the funnel, engaging and informative content builds awareness. In the middle, educational content nurtures leads, and at the bottom, persuasive content facilitates conversions. Consistent and relevant content establishes your brand as an authority in your industry, fostering trust and increasing the likelihood of conversion.
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Key performance indicators (KPIs) play a crucial role in assessing the success of your social media funnel strategy. Metrics such as engagement rates, click-through rates, conversion rates, and the cost per acquisition provide insights into different stages of the funnel. Utilizing analytics tools and regularly monitoring these KPIs helps you adjust your strategy based on performance and optimize for better results.
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Challenges in implementing a social media funnel strategy often include changes in platform algorithms, evolving consumer behaviors, and content saturation. To overcome these challenges, stay informed about platform updates, continuously adapt your strategy based on audience feedback, and diversify your content to maintain relevance. Additionally, regular analysis and adjustments to your strategy will help navigate the dynamic landscape of social media marketing.
NEXT STEPS
Step One: Review and Sign the Contract
Review and sign the contract agreement
A project deposit is required to secure our services. Instructions for completing the deposit will be included in the contract.
Step Two: Complete the Questionnaire
After signing the contract you will be prompted to fill out a questionnaire.
The questionnaire is designed to gather essential information about your brand, goals, competitors, and specifics of your business.
Step Three: Schedule the First Strategy Call
Once the contract is signed and the questionnaire is completed, let's schedule our first strategy call. This essential meeting will focus on shaping the project's strategy, discussing timelines, and brainstorming content ideas. Please schedule the strategy call as soon as the questionnaire is complete.
